.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, once familiarized to getting billions in venture capital every year, have actually brought up almost $360 million up until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That stagnation results from market concentration, improved regulative tensions, and also financial uncertainties.ADWEEK spoke to five VCs who remain to purchase adtech firms, even with these difficulties, concerning what they are trying to find and what they stay clear of. Perhaps unsurprisingly, these real estate investors are targeting possibilities in privacy-focused modern technologies and also industry-specific locations such as connected television.